With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.
* Includes over 200 A-Z entries varying in length from 500 to 5, 000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category,...
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